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Harry Potter Rules Online Video, but The Social Network Has Magic of Its Own
Facebook film The Social Network hits theaters this weekend on a rise in online video. Written by Aaron Sorkin and directed by David Fincher, the controversial film made a number of new friends this...
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Branded Content Brief: William Morris Invests in Droga5
William Morris Endeavor, the talent agency, will acquire a 49% stake in ad agency Droga5, according to The New York Times. “Advertisers and brands want to get closer to our content,” said Patrick...
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Branded Content Brief: Facebook Set to Challenge TV
Here’s a recap of everything that happened in the branded content world last week. Follow us on Twitter (@visiblemeasures) for news in real time. Facebook is looking to challenge TV. To break the...
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Digital Download: Facebook Cracks Down on Clickbait
Didn’t have time to read the headlines last week? Need an update after the weekend? The Digital Download highlights the top stories from last week that will influence this week in digital advertising....
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True Reach Combines YouTube and Facebook Video Viewership for the Industry’s...
For years, the YouTube view counter has been that by which branded video success is judged. But the recent unveiling of public video data on Facebook has shown that YouTube is not the only platform...
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The Super Bowl Will Be the Measure of Facebook’s Video Success
When Facebook announced last fall that their video metrics would be made public, the media began to speculate. Would this data prove that Facebook had the potential to overtake YouTube as a video...
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No Sponsorship Needed. How Brands Are Making the Super Bowl Work for Them
Over the past five years, the Super Bowl has transformed from a one-day media event into an advertising event that starts weeks before the game and continues for weeks after. Online video viewership of...
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Facebook Video Accounted for 25% of Super Bowl Ad Viewership
Facebook videos accounted for 25% of all Super Bowl views, marking a dramatic shift in a Super Bowl internet viewership that for the last 5 years has been dominated almost solely by YouTube. Facebook...
View Article4 Videos You Must Watch This Week
Each week, we’ll bring you the hottest new additions to the branded video universe. If people aren’t talking about them yet, they will be soon. So if you haven’t seen these branded videos, take a few...
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Facebook is the Best Place for Trending Video, According to New Analysis
Over the past year, alternative video platforms such as Facebook have become an increasingly important part of brands’ media strategies. New data shows that Facebook has not only grown tremendously for...
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